Oats Overnight

A direct to consumer premium overnight oatmeal shake revolutionizing the healthy and convenient breakfast category.

Situation

Oats Overnight is a unicorn breakfast food brand who has found success through solely selling through e-commerce platforms and digital marketing. I was approached to optimize select pages in order to increase conversion rates and unify their branding across their website.

“Brielle is a unicorn of a designer, combining an innate sense of aesthetics with a logical approach to UX design. We feel so fortunate to be able to work with her!"

FRANK GU - CO-FOUNDER OF OATS OVERNIGHT